We Think Backwards

The beginning — we began in 1982, in Miami, with two clients. The Hyatt Regency and Eastern/Western Cruise Line, which later became Royal Caribbean Cruise Line. We represented the cruise line for 19 years and Hyatt Hotels are still a client today.

If Bennett & Company was a person instead of a company how would it be described? Over the years we have asked clients and staff this same question and in one form or another 3 words pop up: Smart. Professional. Results—Driven.

We think backwards — We call it the “Z” philosophy because it begins at the end. Once we have a firm grasp on our client's goals we develop a strategic plan that works backward and hooks all the pieces together. Time and money work in harmony to assure success. Maybe not such a backward way to do business.

Sources of Pride:

We produced a ragingly successful Super Bowl commercial in 2000 and not only far exceeded our client's goals but won a wall-full of awards from our peers.

We like being accountable and showing a high ROI on each client. We'll happily give you a list of clients who would welcome your call.

Journalists and media advertising reps are friends and they have been for a long time.

We give back to the community through time and dollars, and we always have.

Clients tend to stay with us for a long time, we hope they always do.

We strive to run the kind of firm where our team wakes up each morning glad to go to work.